One of the finest low-cost marketing methods for your vacation rental company is email marketing. One of the most successful marketing endeavors, email earns $42 for every $1 invested, or an astounding 4,200% ROI, according to the 2021 Hubspot study.
But starting is usually the most difficult part. But don’t worry—we’ve got you covered. We’ll guide you through 10 various approaches to put a productive email marketing plan for vacation rentals into practice and increase reservations in this article. Let’s start now!
1. Don’t only send announcements; include the substance in your emails.
Writing a newsletter is simple, but creating one prospective visitors want to read may be difficult. More than simply news and promotions should be the focus of your vacation rental emails.
Concentrate on producing some engaging and worthwhile material. Provide compelling reasons for your subscribers to read your emails when they get in their inbox. Include content that benefits your guests’ and prospective guests’ lives to keep your vacation rental emails engaging and relevant.
2. Establish concrete objectives for your vacation rental emails.
When you start to compose your vacation rental newsletter, you should have a goal in mind. Any work that lacks a clear goal runs the danger of alienating readers. So, consider why you are composing your emails.
Create some short- and long-term objectives, and use them as a roadmap as you create material. Do you wish to inform visitors about your location before they come? Is it your intention to foster trust or possibly to advertise an exclusive deal at your rental? Your newsletter will be more focused and efficient the more clearly you have stated your purpose.
3. Expand your database via a public WiFi network.
Priorities first Whether you’re just starting in the vacation rental industry or have been doing it for a while, having a sizable database is crucial. Keeping track of your visitors’ emails once they make a reservation for your hotel is the simplest approach to expanding your email contact list.
Sadly, customers will only have that choice if they make a direct reservation via your vacation rental website. You wouldn’t be able to get their email address if the reservation was made via an OTA site, such as Airbnb or Vrbo.
But hold on—all is not lost!
You may still capture their email addresses by setting up a guest WiFi network on your premises. How does it function? It’s very easy: after connecting to your WiFi, when they arrive at your property, visitors will be sent to a site where they must provide their names and email addresses to access the Internet.
Installing a guest WiFi network in your vacation rental will allow you to get emails from all of the other visitors and the person who made the reservation.
Pro Tip: Use Airbnb rental arbitrage to get your foot into the Airbnb industry even without owning a property.
4. Determine the frequency.
Set a frequency goal for your email distribution before concentrating on consistency. Will you distribute your rental newsletter on a weekly, quarterly, or annual basis? The best course of action is whatever serves your needs and is something you can fully commit to producing.
Do not rush the creation of a newsletter since it might take some time. Create a practical strategy for distributing your newsletter, and set a reminder so that you can always fit composing it into your hectic schedule as a vacation rental owner.
5. Construct some intriguing topic lines
Simply persuading people to open the email in the first place is one of the hardest problems every newsletter writer has. Every day, travelers seeking lodging get a ton of emails. If your subject line is uninteresting, many individuals won’t bother to read your email, and you may lose the chance to book them.
Remember the four “U” words: unique, urgent, ultra-specific, and helpful, while creating your subject line. With eye-catching subject lines, you can stand out from other email senders and convince your audience that if they don’t read your message, they could miss out on something special.
6. Welcome all new subscribers with an email.
Sending welcome emails pays off. Welcome emails earn 320% more income per email than other sorts of emails and may also boost open rates by 86%.
So, give your new subscribers royal treatment and treat them like special guests. Send them a welcome email with a greeting and a customized subject line.
By providing them with high-quality images of your home and a summary of the activities they may take part in while staying at your rental, you can persuade them to make a reservation.
7. Encourage any possible visitors to travel.
Innumerable locations for visitors to stay across the globe, from opulent resort hotels to luxurious mountain lodges. With so many choices, it may be challenging for individuals to decide.
Through impressive vacation rental email marketing campaigns, you can aid prospective guests in making that choice by demonstrating why your home is the ideal option for their getaway.
Do not be afraid to provide lovely pictures of your property and its features. Feel free to post pictures of the surrounding landscape if your home is close to a beach, mountain, or hillside. Include pictures of past visitors taking part in any activities that visitors may participate in.
Sharing these experiences and photos can help you rapidly grab people’s attention. Potential visitors will find it simpler to picture themselves having fun and unwinding at your house.
8. Make emails using images
Limiting text to a minimum when designing emails for the travel and hospitality industries is essential. Despite how essential words are, they often fall short of correctly describing what potential visitors may expect when they stay at your establishment.
This is why you need to pay more attention to pictures.
Include good photographs in your communications, but stay away from stock photography. Actual images of your holiday rental are much preferable.
Prospective visitors will find it much simpler to picture the event when they see these pictures in your emails. As a result, there will be a higher chance that they will make a reservation with you.
Finding a template with a pleasing appearance can also improve your consistency. If visual design is not your strong suit, don’t panic; free email services like Mailchimp may assist you.
Here are some extra pointers to assist you in producing a stunning and captivating newsletter:
- To assist readers in connecting your rental with the publication and its quality, including your logo at the very top of the page.
- As you would if you were writing an article for your vacation rental blog, use headers to break up the material.
- Look for some appropriate, high-quality photographs to include in your discussion.
- For a more polished appearance, maintain components like font size and style across each issue of your newsletter.
- Include a Call-to-Action that directs readers to your website so they can make reservations at your hotel.
Pro Tip: Use Airbnb rental arbitrage to get your foot into the Airbnb industry even without owning a property.
To conclude
There you have it—ten efficient strategies to promote your vacation rental home through email! There is a lot of competition in the congested vacation rental market, so that’s a given. You’ll not only stand out from the competition if you successfully implement these suggestions into your email marketing approach, but you’ll also see an increase in visitors to your vacation rental.
