Here’s a tip for those who want to learn more about Kevin Feige. It’s pronounced FEE-gee. If you have trouble pronouncing it, he’s the one who told us “fay-gee” was the correct way to say it.
Feige is the guy who recently became the CEO of the world’s biggest video game company, BioWare. That is no mean achievement. In his first year, he doubled his company’s sales, tripled its profit, and tripled its staff while doubling the number of games in development. With that kind of growth and achievement, it’s no wonder he’s always on our radar.
Well, his name is pronounced “FEE-gee”. When it’s said out loud, most people will say, “Oh Kevin, you must be so upset”. But in normal conversation, you can get away with saying “Feige”.
But for the life of me I can’t figure out how to say his name without sounding like he’s an idiot. If you’re going to say his name, you should say his name like a stupid idiot.
The only problem with Feige is that in British English, the word “feige” is a very common one, but its also pronounced “fee-gee” in American English. There is a little confusion in the U.S. where the spelling of the word is actually “feige”. But that’s not a problem in British English either.
Some of our most successful games have been about the use of the word “feige” in a sentence, and I think that’s part of where the game was popular in the U.S.
I have to agree that there is a little confusion in the U.S. on this point, but I do think that its a little easier to hear the word “feige” in British English than in the U.S. For example, “The new Star Wars is a big, bad, feige.” or “I guess the new Star Wars is a big, bad, feige.
I know that the original Star Wars was a big feige, but what about the new Star Wars, the new Star Wars is a big, bad, feige.
Well, the Star Wars franchise was already a big, bad, feige, so there’s no need to use a word that sounds like a bomb.
Here in the UK, you may pronounce feige with a “f” or as “fee-ige”, but its much harder to say in the U.S. because of the “y” sound. That’s an American pronunciation, and its not quite as easy to say here.
