All-in-one Platforms versus a Marketing Tech Stack: What Real Estate Agents Need to Know

Advertisement and marketing strategies in the modern age have taken drastic leaps in change ever since the introduction of computers, the internet, and the digital age. Traditional marketing tactics like magazines and flyers for advertising products, services, and properties still exist but are no longer the most prominent form of advertising.

It comes as no surprise with the sheer number of programs and software available used to make different real estate marketing ideas come to life. A large number of programs are usually used in conjunction with one another by many real estate agents to form what is called a marketing tech stack. Conversely, all-in-one platforms that contain a set of programs that do the same are also available to use.

There are clear advantages and disadvantages to using them in real estate and knowing these distinctions is key to succeeding in real estate. In this article, we will be exploring the difference between the two along with their pros and cons.

All-in-one Platform: The Good

• Convenience:

A benefit that comes from using an All-in-one Platform in contrast to a marketing tech stack is the level of convenience you have with accessing your apps. The main app will be responsible for handling all of your other applications and can seamlessly open each app the moment they are needed.

• Compatibility

The biggest benefit of working with an All-in-one Platform is the peace of mind that your applications won’t be conflicting with one another. Since all the application and software that will be used is developed by the same team, you can be guaranteed that they can smoothly work with one another without any issues.

All-in-one Platform: The Bad

• Expensive

Because All-in-one platforms are sold as a bundle, they contain a set of programs that you pay for. These programs aren’t usually sold individually and are often bought as a group. Since you are buying the programs bundled together, you end up paying for all of them even if you don’ have a use for them.

• Somewhat Limited

Continuing from the last entry, another disadvantage of using an All-in-one Platform is how it’s somewhat limited in what it can do. Rarely are these platforms compatible with third-party applications which means you can’t change or improve its basic functions. This becomes a problem if you don’t have the tools to do a certain task. 

Marketing Tech Stack: The Good

• Highly Versatile

One of the benefits that come of using a marketing tech stack comes from its potential to be highly versatile as you can easily download and add any programs to the group. This allows you to easily insert a new tool that will help you without making too many adjustments.

• Considerably Cheaper

A unique advantage of using a marketing tech stack is that several of the applications and services fall under freeware which allows you to use them for free. Furthermore, because you can select the kinds of programs that go into your stacks, you can selectively buy programs that you will surely use making your budget significantly cheaper.

Marketing Tech Stacks: The Bad

• Can Get Disorganized

Due to how a marketing tech stack works, there is no application assigned to manage and organize them. More often than not, many people will find themselves having problems with using the right app as an application in the stack have the tendency to overlap with one another based on their basic functionality.

• Compatibility Issues

An issue that will eventually arise as you continue to use and grow your stack is instances of applications being incompatible with one another. This becomes very problematic as you can end up losing your saved data due to these applications conflicting because they aren’t made by the same person/company.